Hey, babes! Recently my blog has been growing at a bit of a quicker pace, which is very exciting! I love connecting with more of you and helping out any way I possibly can with my posts. As I’ve mentioned before, I started this blog four years ago but never got serious about it until last summer. I’ve learned lots of tips and tricks since then and figured out lots of great ways to expand your audience. Although it is not all about numbers, growth is very important in the success of your blog. I’m sure we all wish it was different, but that’s the plain truth of it. I’d love to give back in this post and “expose” some of the ways I try to grow my following. These are tricks I simply never did at the beginning, and I seriously wish I had known!
One of the best ways to grow your audience is through Instagram. We all know Instagram is one of the biggest and fastest growing platforms the Internet has ever seen! It has gone from a simple photo editing app to a social media powerhouse. Maintaining a theme, posting on Insta Stories, commenting, liking, posting photos and more are all a part of the network process on this app. Not only that, but being genuinely interested in other accounts is extremely important. Liking and commenting on another person’s page will yield better results than not reaching out at all or simply posting a photo every so often. This is a fact I’ve learned myself through experimentation.
When I first created the account for my blog, I didn’t take it very seriously. I wouldn’t have any kind of consistency and let it sit there for weeks if not months. However, it’s an important step in my posting process now. Every blog post will get an Instagram post if I haven’t created anything yet for that day. Letting your followers on Insta know that a new blog post is up is a great way to gain exposure and share your name/content. In turn, a way to promote that same Instagram post is to share it on your Story. I use an app called Canva to create unique Stories that will promote my post well. Personally, if I see an aesthetically pleasing Story, I’m more interested to go and check out the post! I’d love to make a post all about my photo editing process for Instagram, so let me know if that’s something you’d like to see!
Twitter is actually something that is fairly new for me. I had made an account for my blog years ago, but again, I never touched it. Within the last month or so, I’ve been trying to be as active as possible and use it as a way to promote not only blog posts, but also Instagram posts. Every one of my platforms has a different audience, but I want all of them to see my content, even if they just know my Instagram or just my blog. Twitter is also one of THE BEST ways to meet other bloggers. I’ve actually found such a supportive and sweet community on Twitter as well as tons of cool blogs/Instagram accounts to follow. It’s definitely been an easier platform to connect with others on and I’d highly encourage you to make an account if you haven’t done so already. The same rules go for Twitter: have a genuine interest in another person’s work and be very active on other profiles. Don’t be afraid to like, comment, and of course RETWEET!
Now, Tumblr’s a weird one. This was the first platform I really saw a bit of success with. Granted, it’s still a small account but it’s the first website that really taught me things. I would promote my site and find other blogs to follow. I was extremely active and participated in promotion opportunities, which is why I saw a lot of success at one point. I’ve become a bit less active, since I find platforms like WordPress, Instagram, and Twitter to be more fun and rewarding. However, I do find a lot of photo inspiration on Tumblr, especially when it came to my designs in college and even now when I want to be a bit more artsy. I love the way my page looks and I definitely have maintained a specific aesthetic. Once in a while I’ll post about my blog on it, but I’m not sure if it brings in much of an audience anymore. Let’s admit it, Tumblr peaked. I’ll queue a few photos from time to time, but I think there are definitely other platforms that are more useful if you’re looking to expand your audience.
Facebook is another platform I’m still trying to develop. When I was in middle school, Facebook was booming. I was straight up addicted to it with the poking feature, “truth is” threads, and more features I honestly can’t remember because I don’t use it much anymore. This is why I have such a hard time with it. Similar to MySpace, I think Facebook has taken a bit of a dive. It’s popular with older generations and is still a great way to keep in touch with family or old friends. When it comes to growing an audience though, that will take a bit of work. In order to keep my blog consistent (and because I wanted the Instagram business feature), I created a Facebook page for my blog. I try to remember to share my latest blog post, but honestly it’s very difficult to keep Facebook active and fresh. If you have any tips for promoting your blog on Facebook, please leave them down in the comments!
I hope this helped some of you learn how to promote your blog! I know they’re such simple tips, but they’re things I wish I would’ve known from the start. I didn’t know how social media worked and it’s definitely become more of a business opportunity than it was even four years ago. It’s crazy how fast things have moved but try to implement these tips and let me know if they help you at all! Hope this is a great start to your day, even though it’s a Monday! xx